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CASE STUDIES · 2022

FTW Ventures

Stalled NFT mint and CMS rescue, shipped, handed off, no devs needed for content.

FTW.DAO was a venture DAO building toward a $1B ecosystem fund for diverse-led teams, training talent to find top founders and connect them with investors. The project has since wound down.

FUNDS 2022 Wind Down
01 Overview

Overview

FTW.DAO was a venture DAO building toward a $1B ecosystem fund for diverse-led teams, training talent to find top founders and connect them with investors. The project has since wound down.

02 What's the challenge?

What's the challenge?

A stalled in-house dev team. An NFT mint page off-design and unable to ship. A website with no CMS, so every paragraph edit required engineering the org didn’t have. Finish what someone else started, then hand back a site the team could run themselves.

03 What call did we make?

They wanted to switch to us. We told them not to.

The client asked us to take over, their in-house team had stalled and they were ready to switch vendors. We ran the math: ramp time, reverse-engineering, lost context. Recommended they keep their team and let us coach them through delivery instead. Less budget for us, less disruption and delay for them.
04 What We Did

What We Did

Rescued an in-flight project against an undocumented codebase. Managed the existing dev team to the finish line, shipped the NFT minting page with the new design, and treated ButterCMS as a first-class deliverable, not an afterthought. Reallocated a slice of the feature budget to do it. The org got an NFT mint they shipped and a site non-technical staff could update without calling a developer.

05 Outcomes

Outcomes

Speed NFT mint Shipped
Signal 0 devs needed Post-launch CMS edits
06 What We Learned

What We Learned

Taking over a half-built project is always messier than starting fresh. The real cost is decoding undocumented decisions. We now start every rescue with a 2-day codebase audit before committing to a delivery timeline.

Tech Stack
Tags
Venture CapitalDAOSocial Impact

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